SEO Sucks, But You Don’t Have To

Sam Barrili

Published on: 06/10/2023

The United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome, and Ads discussing schemes for increasing ad revenue. What you'll find in this article will change your idea about where to invest your marketing budget.

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Why Marketing for Small Waste Companies Cannot be Managed by a “Common Marketing Agency”

Sam Barrili

Published on: 05/10/2023

In this blog article, I share the risks you are taking by engaging a generic marketing agency to manage the marketing of your small waste company. I tested three marketers promoting their services in some Facebook groups, and...well, enjoy the reading.

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Recycling Is a Scam... ... if Recyclables Are Mismanaged.

Sam Barrili

Published on: 02/10/2023

Navigating the WWW, there are a lot of videos, articles, and images saying that recycling is a scam. In this short article, I'll tell you when it's a scam and when it's not.

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Extended Producer Responsibility: Unveiling Opportunities to Elevate Your Legacy

Sam Barrili

Published on: 21/09/2023

In a market landscape that’s rapidly embracing sustainability, the notion of Extended Producer Responsibility (EPR) is no longer confined to boardroom discussions, it's being enacted. It’s a clarion call for producers to take accountability for the entire life cycle of their products, significantly post-consumer phase.

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